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Qualitative Research

Qualitative research investigates the attitudes, reasons and behaviors and is based on both direct (structured, semi-structured or unstructured) communication techniques, and indirect techniques, commonly known as projective techniques.

The most important projective techniques are:

  • Word association test
  • Sentence completion test
  • 3rd person technique
  • Thematic apperception test
  • Comics test
  • Auto photo-portrait
  • Chinese portrait
  • Role playing

News

• 19 / Mar / 2012
MEDNET’s most recent study shows that more than half of people living in cities usually (...)

• 19 / Dec / 2011
Even though in the period February-December 2011 the percentage of those who declare are (...)

• 13 / Dec / 2011
The budget for the Winter Holydays is for 64,6% of the respondents smaller in comparison to the (...)

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Address:

MEDNET Marketing Research Center
Str. Turda, nr. 98, bl. 29A, tronson II, et. 8, sector 1, Cod postal 011333, Bucharest, Romania
Telephone:
+40 21 224 06 77
Fax:
+40 21 224 06 75
Email:
office@romednet.com

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